Sales & Business
Senior Marketers Face a Dilemma: Train the AI or Develop the Team?
The hidden cost of AI at work may not be job losses — it may be the quiet erosion of mentorship, one skipped feedback session at a time.
Stories
Sales & Business
HP Crisis Pushed CMO to Dig Out University Textbooks — and Build a New Analytics Company
A confrontation with then-HP CEO Mark Hurd over marketing's inability to prove its value sent Mark Stouse home one Friday to excavate old university math textbooks from his garage. A non-mathematician by training, he was searching for a defensible answer to a straightforward question: what is market
Sales & Business
Sales Consultant Cuts 16-Month Deal Cycle to Three Weeks With One Rewrite
If your best pitch still loses deals, the problem may not be your product — it may be that your proposal talks about you instead of them.
Sales & Business
Sales Consultant Mike Weinberg Argues Three Verbs Define Every Salesperson's Job
If your sales team is always scrambling at month-end, Weinberg's argument is that the problem was baked in weeks earlier — when no one was filling the top of the pipeline.
Sales & Business
How Jeb Blount Turned the Worst Sales Team in the Company into the Best — in Nine Months
A sales manager who deliberately turned off his phone and refused to close deals for his team built the best-performing unit in the company. The method is simple enough to steal.