Sales & Business
Reading a Prospect's 10K Filing Can Unlock Their Bonus Structure — and Your Sales Pitch
Public filings tell you exactly what a CFO needs to hit to earn their bonus. Use that before you build your pitch deck.
Stories
Sales & Business
Long-Form Brand Deals Drive Conversions, Short-Form Drives Awareness, Says Creator
Brand deals for long-form video content are typically geared towards driving direct sales for expensive or subscription-based products, according to creator Jack Gordon. Brands leverage the deep connection long-form creators have with their audience to sell items like a $1,000 desk chair, where an e
Sales & Business
ABM Pilots Fail When Sales Reps Face Conflicting KPIs, Practitioners Warn
If you are launching an ABM pilot, the most important document you need is not a playbook — it is written confirmation that your sales rep's quota has actually been adjusted to support it.
Sales & Business
Sales Consultant Mike Weinberg: Salespeople Spend Shockingly Little Time Actually Selling
If your sales team isn't growing, the answer may have nothing to do with strategy or tools — it may simply be that almost no one on that team is spending meaningful time trying to find new customers.
Sales & Business
Signal-Based Outreach Works Only When It Adds Value, Not When It Pitches
If your team fires off demo requests every time a prospect gets promoted, this explains why those messages go unanswered — and what to send instead.