Business
SDR/AE Split Model Called Structurally Broken From the Start
If the way most B2B companies hire and structure their sales teams was broken by design, not by execution, the fix looks nothing like what most leaders are trying.
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If the way most B2B companies hire and structure their sales teams was broken by design, not by execution, the fix looks nothing like what most leaders are trying.
If your team isn't hitting its numbers, the problem probably isn't the playbook — it's where the manager is sitting when the calls go out.