— yt-channel —
If your sales team keeps missing targets despite the right tools and playbooks, Ross suggests the real problem may be emotional contagion moving down your org chart.
When someone attacks a prediction with unusual anger, it's worth asking whether they're arguing against the idea or against its consequences for their own livelihood.
If the way most B2B companies hire and structure their sales teams was broken by design, not by execution, the fix looks nothing like what most leaders are trying.
Learn how to gather deep market insights and lower sales barriers by engaging prospective clients through an information-first approach, fostering collaboration between sales and marketing.
Having reached a point where he describes himself as having nothing left to prove, Carson Heady explains why he made his entire professional playbook public: to pay it forward and train the next generation of sales leaders. He is candid that the steps themselves are not the hard part — the barrier i