— yt-channel —
Effective sales messaging must shift from a 'product voice' to a 'customer voice' by focusing on the buyer's priorities and problems, not the seller's solution. Data shows that speaking in the customer's language about their challenges can triple the conversion rate for booking a meeting. The intern
If you have ever set a goal by working out what feels achievable rather than what is actually possible, this conversation will make you rethink that habit — in sales and well beyond it.
Cold calls are won or lost in the first 80 seconds, yet the average call lasts less than eight. To succeed, Jason Bay advises structuring calls into three buckets: the intro, hook, and close. The introduction should use a permission-based opener and a “reverse pitch” that focuses on the prospect’s p
Managing a cleanup crew of several hundred reps dialing campaigns with conversion rates as low as 0.01%, a young call center area manager built a deliberate lead-sequencing system — burning through the weakest prospects at the start of each month, then releasing higher-converting leads as momentum b
If your team keeps doing more of what isn't working, this conversation explains exactly why — and where the instinct comes from.