This publication runs on Streamed.News. Yours could too.
Get this for your newsroom →— From video to newspaper —
A confrontation with then-HP CEO Mark Hurd over marketing's inability to prove its value sent Mark Stouse home one Friday to excavate old university math textbooks from his garage. A non-mathematician by training, he was searching for a defensible answer to a straightforward question: what is market
If your company's product launches feel like fire drills, the problem may have started months earlier — in who was and wasn't in the room.
If your company is deciding who should represent it publicly, this four-part filter could save you from backing the wrong expert — or overlooking the right one.
The insight that nobody reads your proposal — and what to do instead — is the kind of obvious truth that takes years to act on.
Every time a company transfers you from marketing to sales to customer success, you feel it — and now there's a framework for why that friction exists and how to remove it.
If you have ever been the most prepared person in the room and still left the meeting feeling like nothing worked, this story explains why.
The most effective way to pitch a new idea at work might be to quietly prove it works on your own time first.
The same post, same image, same topic — published on an account 200 times smaller — reached twice as many people. That should make any communications team rethink where it puts its energy.
If your content strategy starts with a publishing calendar rather than a genuine question about what your audience already knows, you're building it backwards.
At the midpoint of a complex buying process, enterprise customers systematically disengage from a vendor's paid advertising and owned content — not from indifference, but from purpose. The analytics pattern is consistent: buyers have absorbed what the vendor claims about itself, and now they are che
In late 2019, forecasting models built by Proof Analytics began signaling that field marketing events were losing effectiveness for Johnson Controls — weeks before anyone had named the virus that would eventually shut those events down entirely. Acting on that signal, the company paid cancellation p