— Explore strategies, trends, and best practices in business-to-business marketing, including digital tactics and lead generation. —
If your team fires off demo requests every time a prospect gets promoted, this explains why those messages go unanswered — and what to send instead.
The next time a company calls its annual customer survey 'thought leadership,' Faus's taxonomy explains precisely why that label is costing them credibility they can't buy back.
An analysis of contemporary digital prospecting reveals a crucial dichotomy between inbound and outbound strategies, now systematically executable through automation platforms. Inbound motions focus on capturing existing interest by targeting individuals who have engaged with specific content, such
Actively engaging with current clients on professional networks transforms them into a powerful source of social proof that generates new business opportunities. When a client interacts with a provider's content, their professional network observes the endorsement, which functions as a credible test
Companies that eliminated marketing during the pandemic and then publicly celebrated the absence of any immediate revenue drop were, in effect, living on borrowed time. The structural reality is that a reasonably robust B2B marketing program carries a hangover effect — roughly a year to eighteen mon