If your sales and marketing teams seem to be pulling in opposite directions, a single influential book from 2011 may be the reason why.
If every cold email you send goes unanswered, this conversation explains exactly why — and who to blame.
If your company keeps losing customers just weeks after signing them, the problem likely started long before the contract — and this conversation explains exactly where.
The career path that built well-rounded revenue leaders has quietly vanished — and Manderevich argues that loss explains most of what's broken in B2B sales today.
If your pipeline feels broken, it might be because someone in 2011 decided to specialise away the one thing that actually worked.