— Discussions on planning, development, and management of content for marketing and communication purposes. It covers effective content creation and distribution methods. —
The next time a company calls its annual customer survey 'thought leadership,' Faus's taxonomy explains precisely why that label is costing them credibility they can't buy back.
The fundamental mechanics of LinkedIn's content distribution are undergoing a significant transformation with the introduction of the "360 Brew" algorithm. This new system moves away from rewarding isolated, high-engagement actions—such as a viral post—and instead evaluates a creator's entire body o
Creators can develop successful video formats by following a systematic plan. The process involves identifying popular formats from similar channels, creating a personalized version, and producing at least five videos within that format. After gathering data, creators should analyze which formats ge
To create more effective YouTube thumbnails, creators should abandon overly polished images in favour of a “hyper-raw” aesthetic that uses natural lighting and even slightly imperfect shots. Instead of exaggerated, cartoonish reactions, a subtle or stoic expression can generate more curiosity. The k
Content creators should implement a systematic plan to monitor video performance, checking their click-through rate (CTR) on day one, day seven, and day 30 after publishing. If a video's CTR remains below 5%, it is a clear signal to immediately test new thumbnails and titles to improve audience enga