Business
ChatGPT as Debate Opponent: Marketer's 22-Page Sparring Session Reveals a Smarter AI Workflow
Most people use AI to write things. Faus used it to stress-test her thinking — and the difference in output is striking.
Marketing Funnel
Business
Atlassian Marketer Exposes the Hidden Cost of Forcing Buyers Through Linear Sales Funnels
If you've ever been forced to sit through a sales pitch for something you'd already decided to buy, this explains exactly why that happens — and why it costs companies customers.