---

Stories

Sales & Business

Enablement Teams Urged to Embrace Accountability by Owning One Key Metric

Sales enablement teams must shift from fearing accountability to embracing it by tying every program to a single, measurable business outcome. Instead of tracking vanity metrics like training satisfaction scores, teams should identify one number—such as win rates against a specific competitor—and be

9 months ago

Sales & Business

Jason Bay Outlines a Three-Part Framework for Effective Cold Calls

Cold calls are won or lost in the first 80 seconds, yet the average call lasts less than eight. To succeed, Jason Bay advises structuring calls into three buckets: the intro, hook, and close. The introduction should use a permission-based opener and a “reverse pitch” that focuses on the prospect’s p

a year ago