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If your company is paying to build a public profile for someone who can't explain their own ideas in a meeting, this conversation is worth your time.
If you've ever wondered whether your expertise actually qualifies as thought leadership, Faus's self-diagnostic — do people cite you, or ask you to cite yourself? — is surprisingly clarifying.
If your company's boldest ideas are coming from the CEO, that may actually be a problem — here's why the most powerful voice in the room is often someone further down the org chart.
Performance alone does not build a career brand — that is the counterintuitive core of the PIE formula, which assigns performance just 10% of brand value, image 30%, and exposure a commanding 60%. The analogy is instructive: Oreo did not win on the strength of its cookie recipe alone, but through th
The most revealing moments of who we really are rarely come from what we say — they come from the micro-gestures we don't even know we're making.