Ashley Faus Draws Line Between 'Internal Influencers' and True Thought Leadership
If your company is paying to build a public profile for someone who can't explain their own ideas in a meeting, this conversation is worth your time.
More
Sales & Business
Ashley Faus's Four-Pillar Test Separates Genuine Thought Leaders from Title-Holders
If you've ever wondered whether your expertise actually qualifies as thought leadership, Faus's self-diagnostic — do people cite you, or ask you to cite yourself? — is surprisingly clarifying.
Sales & Business
Why Your Best Company Spokespeople May Not Be Your Founders
If your company's boldest ideas are coming from the CEO, that may actually be a problem — here's why the most powerful voice in the room is often someone further down the org chart.
Sales & Business
The PIE Formula Reframes Personal Branding: Performance Is Only 10% of the Equation
Performance alone does not build a career brand — that is the counterintuitive core of the PIE formula, which assigns performance just 10% of brand value, image 30%, and exposure a commanding 60%. The analogy is instructive: Oreo did not win on the strength of its cookie recipe alone, but through th
People & Ideas
A Single Glance Changed Everything: What Theater Taught Ashley Faus About Authenticity
The most revealing moments of who we really are rarely come from what we say — they come from the micro-gestures we don't even know we're making.