Product Marketers Warned Against Assumption-Driven Strategy and 'Throw It Over the Wall' Launches
If your company's product launches feel like fire drills, the problem may have started months earlier — in who was and wasn't in the room.
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Sales & Business
Content Strategy Should Start With Audience Knowledge, Not the Marketing Funnel
If your content strategy starts with a publishing calendar rather than a genuine question about what your audience already knows, you're building it backwards.