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If your company's product launches feel like fire drills, the problem may have started months earlier — in who was and wasn't in the room.
If you've ever been forced to sit through a sales pitch for something you'd already decided to buy, this explains exactly why that happens — and why it costs companies customers.
The same post, same image, same topic — published on an account 200 times smaller — reached twice as many people. That should make any communications team rethink where it puts its energy.
The most resonant marketing content is often unplanned. This story shows how a single text message and a phone camera turned a quiet office moment into a campaign centrepiece.