The B2B Playbook

Aaron Ross: Anxiety Cascades From Investors to Customers, Killing Sales Teams

If your sales team keeps missing targets despite the right tools and playbooks, Ross suggests the real problem may be emotional contagion moving down your org chart.

6 months ago

Business

Sales Consultant Cuts 16-Month Deal Cycle to Three Weeks With One Rewrite

If your best pitch still loses deals, the problem may not be your product — it may be that your proposal talks about you instead of them.

2 years ago