Aaron Ross: Anxiety Cascades From Investors to Customers, Killing Sales Teams
If your sales team keeps missing targets despite the right tools and playbooks, Ross suggests the real problem may be emotional contagion moving down your org chart.
— yt-channel —
If your sales team keeps missing targets despite the right tools and playbooks, Ross suggests the real problem may be emotional contagion moving down your org chart.
If your best pitch still loses deals, the problem may not be your product — it may be that your proposal talks about you instead of them.