Ashley Faus Draws Line Between 'Internal Influencers' and True Thought Leadership
If your company is paying to build a public profile for someone who can't explain their own ideas in a meeting, this conversation is worth your time.
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Sales & Business
Ein Drehtag pro Quartal produziert 12 LinkedIn-Videos für rund 1.000 Euro – wenn man die richtige Person vor der Kamera findet
Bevor man über Kameras und Budgets diskutiert, sollte man klären, ob das Unternehmen überhaupt jemanden hat, der bereit ist, sich davor zu setzen – diese Antwort entscheidet über alles andere.
Sales & Business
Quarterly Shoot Day Produces 12 LinkedIn Videos for Around €1,000 — If You Can Find the Right Person to Front Them
Before debating cameras and budgets, ask whether your company has someone willing to sit in front of one — that answer determines everything else.
Sales & Business
Ashley Faus's Four-Pillar Test Separates Genuine Thought Leaders from Title-Holders
If you've ever wondered whether your expertise actually qualifies as thought leadership, Faus's self-diagnostic — do people cite you, or ask you to cite yourself? — is surprisingly clarifying.
Sales & Business
Why Your Best Company Spokespeople May Not Be Your Founders
If your company's boldest ideas are coming from the CEO, that may actually be a problem — here's why the most powerful voice in the room is often someone further down the org chart.