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If your company is paying to build a public profile for someone who can't explain their own ideas in a meeting, this conversation is worth your time.
Bevor man über Kameras und Budgets diskutiert, sollte man klären, ob das Unternehmen überhaupt jemanden hat, der bereit ist, sich davor zu setzen – diese Antwort entscheidet über alles andere.
Before debating cameras and budgets, ask whether your company has someone willing to sit in front of one — that answer determines everything else.
If you've ever wondered whether your expertise actually qualifies as thought leadership, Faus's self-diagnostic — do people cite you, or ask you to cite yourself? — is surprisingly clarifying.
If your company's boldest ideas are coming from the CEO, that may actually be a problem — here's why the most powerful voice in the room is often someone further down the org chart.
The next time a company calls its annual customer survey 'thought leadership,' Faus's taxonomy explains precisely why that label is costing them credibility they can't buy back.
If you've ever sat through a sales call explaining a problem you already understood, you've lived the failure this argument describes.
If you've ever wondered why someone with half a million LinkedIn followers seems to say nothing worth remembering, Faus's framework explains exactly why — and what's missing.
If your company is deciding who should represent it publicly, this four-part filter could save you from backing the wrong expert — or overlooking the right one.