Sales & Business
ChatGPT as Debate Opponent: Marketer's 22-Page Sparring Session Reveals a Smarter AI Workflow
Most people use AI to write things. Faus used it to stress-test her thinking — and the difference in output is striking.
Stories
Sales & Business
Cold Calling Pick-Up Rates Collapsed From 50% to Under 3%
When someone attacks a prediction with unusual anger, it's worth asking whether they're arguing against the idea or against its consequences for their own livelihood.
Sales & Business
How to Systematize YouTube Content by Developing Repeatable Formats
Creators can develop successful video formats by following a systematic plan. The process involves identifying popular formats from similar channels, creating a personalized version, and producing at least five videos within that format. After gathering data, creators should analyze which formats ge
Sales & Business
Leadership Veteran Says 'I Trust You' Remains Among the Rarest Phrases in Corporate Management
Richard Vickers traces the concept of the "oxymoron of leadership" to a one-on-one with his team, during which he endorsed three solutions equally and told his staff to choose whichever worked best. The visible shock on two team members' faces — as though no manager had ever extended that kind of tr
Sales & Business
SDR/AE Split Model Called Structurally Broken From the Start
If the way most B2B companies hire and structure their sales teams was broken by design, not by execution, the fix looks nothing like what most leaders are trying.