— Markets, economy, startups and finance —
If your company is deciding who should represent it publicly, this four-part filter could save you from backing the wrong expert — or overlooking the right one.
The insight that nobody reads your proposal — and what to do instead — is the kind of obvious truth that takes years to act on.
The document your sales team spent weeks perfecting may be the very thing killing the deal.
Cada vez que una empresa te transfiere de marketing a ventas y luego a atención al cliente, lo notas. Ahora existe un marco que explica por qué existe esa fricción y cómo eliminarla.
Every time a company transfers you from marketing to sales to customer success, you feel it — and now there's a framework for why that friction exists and how to remove it.