— Explore strategies, trends, and best practices in business-to-business marketing, including digital tactics and lead generation. —
A confrontation with then-HP CEO Mark Hurd over marketing's inability to prove its value sent Mark Stouse home one Friday to excavate old university math textbooks from his garage. A non-mathematician by training, he was searching for a defensible answer to a straightforward question: what is market
If your company's product launches feel like fire drills, the problem may have started months earlier — in who was and wasn't in the room.
If your company is deciding who should represent it publicly, this four-part filter could save you from backing the wrong expert — or overlooking the right one.
The insight that nobody reads your proposal — and what to do instead — is the kind of obvious truth that takes years to act on.
Every time a company transfers you from marketing to sales to customer success, you feel it — and now there's a framework for why that friction exists and how to remove it.