— This tag covers various aspects of corporate identity, including brand strategy, visual elements, and organizational culture. —
Reproducibility — understood as a graphic sign's ability to maintain its visual integrity across any medium and size — is a fundamental criterion in corporate identity design. A paradigmatic example is the AT&T logo designed by Saul Bass, whose basic geometric forms and single-color conception ensur
Svein Rasmussen, founder of the water sports equipment company Starboard, admitted to feeling "super guilty" about the environmental impact of his business, which manufactures products from styrofoam and epoxy. He stated that each board produced is responsible for about one ton of CO2 emissions. To
Several globally recognized brands — including Anís del Mono, Nokia, Avis, Carlsberg, and Corona — demonstrate the effectiveness of obviousness in their communication strategies. These examples highlight how direct, unambiguous messages and symbols, such as the monkey on Anís del Mono's label or Nok
Design experts, including Norberto Chaves and Raúl Belluccia, have validated the robustness of the FOROALFA logotype, highlighting its adaptability across different backgrounds and formats without compromising its identity. They emphasize that consistency in typography and color is fundamental, allo
Rubén Fontana has been recognized for his redesign of the logo of the Central Bank of the Argentine Republic, a work the speaker describes as a masterpiece. Rather than pursuing forced originality, Fontana chose to refine a pre-existing historical symbol: a 19th-century bas-relief from Argentina's f