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If your company's boldest ideas are coming from the CEO, that may actually be a problem — here's why the most powerful voice in the room is often someone further down the org chart.
If your company's product launches feel like fire drills, the problem may have started months earlier — in who was and wasn't in the room.
If your company is deciding who should represent it publicly, this four-part filter could save you from backing the wrong expert — or overlooking the right one.