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If your CFO still thinks in MQLs, here is the one conversation — framed around pipeline return on spend — that can start changing that.
Most people use AI to write things. Faus used it to stress-test her thinking — and the difference in output is striking.
If the way most B2B companies hire and structure their sales teams was broken by design, not by execution, the fix looks nothing like what most leaders are trying.
The gap between early traction and real scale haunts most startups — here's the arithmetic one founder actually used to close it.
If your sales and marketing teams seem to be pulling in opposite directions, a single influential book from 2011 may be the reason why.