— Content under this tag explores various marketing strategies, planning, and execution, with a focus on B2B applications. —
Brand deals for long-form video content are typically geared towards driving direct sales for expensive or subscription-based products, according to creator Jack Gordon. Brands leverage the deep connection long-form creators have with their audience to sell items like a $1,000 desk chair, where an e
The next time a company calls its annual customer survey 'thought leadership,' Faus's taxonomy explains precisely why that label is costing them credibility they can't buy back.
Learn how to gather deep market insights and lower sales barriers by engaging prospective clients through an information-first approach, fostering collaboration between sales and marketing.
To create more effective YouTube thumbnails, creators should abandon overly polished images in favour of a “hyper-raw” aesthetic that uses natural lighting and even slightly imperfect shots. Instead of exaggerated, cartoonish reactions, a subtle or stoic expression can generate more curiosity. The k
Content creators should implement a systematic plan to monitor video performance, checking their click-through rate (CTR) on day one, day seven, and day 30 after publishing. If a video's CTR remains below 5%, it is a clear signal to immediately test new thumbnails and titles to improve audience enga