— Content under this tag explores various marketing strategies, planning, and execution, with a focus on B2B applications. —
Following a major virtual summit, Iridium generated 34 sales-qualified opportunities by implementing a multi-stage, data-driven follow-up process. The company first contacted new attendees with emails and calls offering dealer status and product trials. They then hosted a dedicated webinar for this
In a modern account-based marketing (ABM) strategy, the role of the Sales Development Representative (SDR) is evolving from cold outreach to that of a public 'thought leader.' Bowen, an SDR, explained his daily work involves engaging directly with ideal customer profiles (ICPs) on LinkedIn by commen
La estrategia de Casa Hanaka pasa por instalarse en 'casales' y centros cívicos, una decisión que busca una conexión directa con la vida de barrio. Este enfoque les ha permitido presentar su propuesta de fusión a un público inesperado: personas mayores que, de entrada, mostraban recelo hacia la coci
The reflexive demand for "more content" when revenue growth stagnates is a critical error in business strategy. It is important to understand that content functions as an amplifier of an existing message, not as a generator of new demand. Consequently, if a company's market positioning is flawed, it
Veteran windsurfer Kai Katchadourian suggests that the Professional Windsurfing Association (PWA) could dramatically increase spectator engagement by adopting models from mainstream American sports, specifically by incorporating fantasy leagues and gambling. He observes that the current competitive