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If your sales pitch leads with your company's history or awards, you may be making the one mistake that guarantees a prospect stops listening. Weinberg's simple reframe shows exactly what to say instead.
The best marketing advice Ashley Faus ever got came from someone whose job is to break into buildings. That tension reveals something useful about where real creative insight actually comes from.
Si tu estrategia de contenidos comienza con un calendario de publicaciones en lugar de una pregunta genuina sobre lo que tu audiencia ya sabe, la estás construyendo al revés.
If your content strategy starts with a publishing calendar rather than a genuine question about what your audience already knows, you're building it backwards.
The best sales pitch ever made to Jeff Shore lasted half a minute and never mentioned a price. Understanding why it worked might change how you think about every conversation where you are trying to persuade someone of anything.