— Explores the power and techniques of effective storytelling in business, marketing, and communication. —
The best marketing advice Ashley Faus ever got came from someone whose job is to break into buildings. That tension reveals something useful about where real creative insight actually comes from.
Si tu estrategia de contenidos comienza con un calendario de publicaciones en lugar de una pregunta genuina sobre lo que tu audiencia ya sabe, la estás construyendo al revés.
If your content strategy starts with a publishing calendar rather than a genuine question about what your audience already knows, you're building it backwards.
In life, as in tennis, consistency is far more important than perfection, according to speaker Roger Crawford. Drawing from his experience as a college tennis player, he noted that winning often comes down to simply hitting the ball over the net one more time than your opponent. This principle, he a
The best sales pitch ever made to Jeff Shore lasted half a minute and never mentioned a price. Understanding why it worked might change how you think about every conversation where you are trying to persuade someone of anything.