— This tag features insights and strategies related to creating and distributing valuable, relevant, and consistent content to attract and retain an audience. —
If your team is about to invest in AI content tools for 2025, the question worth asking first is whether the content you already produce is actually being used.
If you've ever sat through a sales call explaining a problem you already understood, you've lived the failure this argument describes.
If your best pitch still loses deals, the problem may not be your product — it may be that your proposal talks about you instead of them.
If you've ever been forced to sit through a sales pitch for something you'd already decided to buy, this explains exactly why that happens — and why it costs companies customers.
If your company is deciding who should represent it publicly, this four-part filter could save you from backing the wrong expert — or overlooking the right one.