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Following a major virtual summit, Iridium generated 34 sales-qualified opportunities by implementing a multi-stage, data-driven follow-up process. The company first contacted new attendees with emails and calls offering dealer status and product trials. They then hosted a dedicated webinar for this
In a modern account-based marketing (ABM) strategy, the role of the Sales Development Representative (SDR) is evolving from cold outreach to that of a public 'thought leader.' Bowen, an SDR, explained his daily work involves engaging directly with ideal customer profiles (ICPs) on LinkedIn by commen
If your company is paying to build a public profile for someone who can't explain their own ideas in a meeting, this conversation is worth your time.
The next time a company calls its annual customer survey 'thought leadership,' Faus's taxonomy explains precisely why that label is costing them credibility they can't buy back.
Most people use AI to write things. Faus used it to stress-test her thinking — and the difference in output is striking.