— This tag covers strategies and best practices for managing sales pipelines to optimize efficiency and close more deals. —
Following a major virtual summit, Iridium generated 34 sales-qualified opportunities by implementing a multi-stage, data-driven follow-up process. The company first contacted new attendees with emails and calls offering dealer status and product trials. They then hosted a dedicated webinar for this
In a modern account-based marketing (ABM) strategy, the role of the Sales Development Representative (SDR) is evolving from cold outreach to that of a public 'thought leader.' Bowen, an SDR, explained his daily work involves engaging directly with ideal customer profiles (ICPs) on LinkedIn by commen
Managing a cleanup crew of several hundred reps dialing campaigns with conversion rates as low as 0.01%, a young call center area manager built a deliberate lead-sequencing system — burning through the weakest prospects at the start of each month, then releasing higher-converting leads as momentum b
Stewart's confession — that he could feel something was wrong for years without knowing why — captures a founder's nightmare that no org chart or process document can prevent.
If sales training keeps failing to stick at your company, Weinberg's argument is that you're looking at the wrong problem — and the right one is one floor up.