Jessie Lizak on Learning Podcasting in Secret Before Pitching Her Boss

Original source: Adem Manderovic | Closed Circuit Selling™ (CCS)
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The most effective way to pitch a new idea at work might be to quietly prove it works on your own time first.

Jessie Lizak on Learning Podcasting in Secret Before Pitching Her Boss

Before proposing a company podcast at her firm, Jessie Lizak spent her own time quietly learning the craft — launching a personal show to master the technology and build confidence. The gamble paid off: by episode 30, the resulting company podcast had cracked the top 50 marketing shows in Japan, a result she credits entirely to taking planned, iterative action rather than waiting until conditions felt perfect.

"I wouldn't have learned any of that if I hadn't taken action — and from that I was able to say, yes, I do feel even more confident that we need a podcast."

▶ Watch this segment — 14:00

Sales Should Report to Marketing, Lizak Argues

Jessie Lizak closes with a deliberately provocative conviction: sales teams should sit under marketing's organisational roof. Her reasoning is practical — if marketing doesn't know every contact a sales rep is calling, the two functions end up pulling in different directions, wasting impressions and fuelling customer churn. Alignment isn't a culture problem, she argues; it's a structural one.

"If we can't get them to work together, then just put it under marketing so marketing at least knows everything that's happening."

▶ Watch this segment — 28:02

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• Jessie Lizak and Adem Manderovic discuss the misalignment between sales and… (3:25)
• Jessie Lizak attributes the lack of confidence in sales to engage with… (7:11)
• Adem Manderovic suggests that proper marketing, with a focus on compelling… (12:23)
• The marketing advantage of podcasts for businesses, highlighting their role in… (17:25)
• The future of sales and marketing alignment, asserting that it must start with… (21:18)
• Jessie Lizak details who she can help with her work (24:18)

Summarised from Adem Manderovic | Closed Circuit Selling™ (CCS) · 31:19. All credit belongs to the original creators. Streamed.News summarises publicly available video content.